With the increasing use of digital assistants, the use of voice search has increased over the years. Earlier this was a small concept but now it is one of the most important topics when it comes to the online search industry. On mobile phones, Tablets and even PCs now have a voice search. People from different generations have started welcoming voice search with open arms.
As Digital Marketing professionals, it is important to be aware of what impact voice search is having and will be having on SEO. Voice labs found that there were a total of 33 million voice-first devices in circulation. Hence optimizing for voice search is critical to your SEO success. Here are a few tips one should definitely keep in mind while optimizing for voice search.
What is Voice Search?
Voice search is a more natural and conversational tone and it is generally longer than normal search queries. Voice search is usually used on mobile phones for directions and another day to day activities. Asking a device to fetch results for your query is not the same as typing a query on a desktop. Searching with our voice is different. It’s much more convenient and appropriate.
Now that we have a basic idea of voice search. Let’s take a look at those tips.
1. Long-Tail Keywords
People use “natural” speech when using voice search, so you must target long-tail keywords. For this, you must think how people speak. How would they ask particular questions? Or what kind of quetions ight bring them to your site? This might be a different approach of long tail keywords. It’s more about real speech and less about keyword variations. You need to know and target as many variations as possible.
2. Improve your Microdata
Ensure that it is easy for Google to crawl through your website and understand what it is about. By doing this the search engine would show your content to voice searches.
3. Understanding the unique ways people might play with voice search.
This is something most of us do by randomly asking playful questions to Siri, Google assistant or Cortana. This is an important concept to study about as this will help you add humorous content to your site for voice search which will grab the attention of your users.
4. Get your Google “My Business” account
If you still have’nt got your Google My business account than now is the right time to get one. This will provide google with some addition information about your website and what it is about. It will eventually improve your chance to be shown as the answers for voice search by Google.
5. Make sure your content is readable
Most often users use voice search in mobile devices hence it is important to make sure that your content is optimized for that platform. This will make your site scannable and readable. Ensure that your content is broken up and does not contain annoying pop up or ads.
6. Improve Website Performance
Good Website Performance means fast load time. To have a mobile optimized website, your website must load faster to avoid loosing potential clients. This also means that Google search engine will prefer your website better.
You may have spent lots of time in designing your website to make it appealing and even publicize it the way you think is right, but there may be other things that could attract your customers.
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