9 Free SEO Marketing Tools For Digital Marketing Success

Good SEO marketing tools are vital if you want to succeed in the digital marketing game.

Trust me. I’ve tried to build websites with and without them, and good tools make the process so much easier.

But you don’t need to spend thousands of dollars each month to improve your SEO. There are plenty of SEO tools for digital marketing available for free that do just as good a job (and sometimes even better) than paid alternatives.

And in this post, We’re going to show you what they are.

These tools are perfect whether you are a small business or a large web publisher. An experienced marketer or a total beginner. So, let’s get down to business. Here are the 9 SEO marketing tools that I think you should try.

1. Google Analytics 4

The new version of Google’s analytics offering may not be everyone’s favorite tool, but it’s still the most powerful analytics platform on the planet. 

It offers a different approach to Universal Analytics by:

  • Collecting web and app data as standard
  • Using events-based data instead of session data
  • Adding privacy controls
  • Offering predictive capabilities
  • Directly integrating with other platforms.

You don’t have to start from scratch if you already have a website using Universal Analytics. Google has built a migration tool to help. And if you’ve never used Google Analytics before, you may find it easier than everyone else!

2. Ubersuggest

Ubersuggest—one of the best SEO marketing tools I use almost every day.

Why do I use it so much? Because it helps me win the SEO game in several ways. I can use it to:

  • Find uncompetitive, high-traffic keywords
  • Get content ideas that are proven to rank and get shared
  • Uncover backlink data for my site and my competitors’ sites
  • Understand my competitors and reverse engineer their SEO efforts

For example, this is what you can see for free if you enter a domain:

You’ll get traffic estimates, backlink data, keyword rankings and top SEO pages.

Enter a keyword and you’ll see search volume, SEO difficulty, paid search difficulty, a CPC estimate, and tons of related keywords.

The tool is free to use, but you’ll get even more value from it if you sign up for a paid account. Make sure you take advantage of the free Chrome extension as well.

3. Google PageSpeed Insights

Does page speed matter, when it comes to SEO and search engine rankings?

In the early days of search engine optimization, the answer was no. Today, however, that’s all changed. Google makes it clear that site speed is used in web search ranking

That’s why Google PageSpeed Insights is one of my top 10 SEO tools. No other tool comes close when it comes to making your site faster.

After entering your URL, the results page spits out a wealth of information. This includes:

  • Core Web Vitals Assessment
  • Performance Issues
  • Accessibility
  • Opportunities
  • SEO score

4. Google Search Console

Are you using this free and powerful search engine optimization tool? Because you should be!

I can’t tell you how many times I have asked people if they are using Google Search Console, just to be surprised by their answer: no!

Yet another one of Google’s free SEO tools for digital marketing, this is one that will give you a clear idea of how your site is performing, and it’s a must for every small business.

The dashboard will give you a solid overview of your site’s health:

This is a good jumping-off point, but you’ll want to dig deeper. The search traffic tab, for example, can give you information about:

  • Search Analytics
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability

Search analytics is one of my favorites, as it allows you to “analyze your performance on Google Search.” You can search for data in many ways:

Google Search Console is one of the best and most accurate ways of tracking links to your site. And, as you know, this is imperative to ranking high in the search engines. Be sure to track not only the number of links, but also how your data is linked and which pages have the most links.

5. Google Trends

Google Trends is a trending topics search tool created by Google. It helps you to discover topics that are getting a lot of search interest right now and see how the popularity of particular topics changes over time.

There’s two major ways I like to use this tool. The first is to identify brand new topics to write about. A lot of the topics included in Google Trends aren’t that competitive. And, although they may have a relatively small number of monthly searches right now, that figure could be 10x greater in the future.

The second is to make sure a topic I’m thinking about covering is still relevant. Take Facebook Messenger, for example.

When I pop this into Google Trends I immediately see the topic is on a downward trend.

Fewer and fewer people are searching for this topic, which means I might be wasting my time. It might be useful to write about Instagram instead, which is still trending upwards.

6. Yoast SEO

Struggling to optimize your WordPress website?

Yoast SEO is one of the leading SEO WordPress plugins. Some may even consider it to be the best SEO optimization tool. If you want to optimize the on-page elements of your WordPress blog, then this is the tool to use.

This tool makes it easy to create SEO-friendly content. It will help make sure you include all relevant keywords in your content and meta data, keep your site healthy from an SEO perspective, and even spot opportunities to improve such as adding internal links.

There is a free version of the plugin which has everything smaller websites need. A premium version of the plugin grants access to even more features and gives you full access to the Yoast SEO academy. There’s even a plugin for your Shopify store, too.

7. Google Ads Keyword Planner

Where do you turn for keyword ideas?

There are many answers to this question. But, the last thing that I want you to do is to guess. If you do, you could soon find yourself chasing after rankings for the wrong set of keywords.

To remove the guesswork and ensure that you’re always making good keyword decisions, it’s best to let Google Keyword Planner be your guide. Not only is this SEO marketing tool free, but it’s operated by Google. In other words, you know that the data will be as accurate as possible, making it an essential tool for your SEO campaign.

It all starts by clicking the Discover new keywords button:

Next, enter a seed keyword. I’ve gone for an SEO agency:

The Keyword Planner will provide you with a list of relevant keywords, as well as an estimate of their monthly traffic levels and a competition rating.

You can get hundreds of relevant keywords this way.

I suggest using Google Keyword Planner, before you launch your website. Along with this, you can rely on it as you create fresh content. It helps to ensure that you select high traffic, targeted keywords and keyword phrases for each blog post that you create.

8. Google SERP Snippet Optimizer

This nifty free tool simulates Google’s results page and predicts how your page will look. All you need to do is enter your page title, URL and meta description.

It’s a great way to test out various headlines and descriptions to find the one that looks most appealing.

A word of warning, however: I wouldn’t waste a huge amount of time worrying about your site’s meta description. They’re a valuable first impression on users, but they aren’t a ranking factor.

9. SEO SiteCheckup

One tool that I suggest you use to make sense of SEO is SEO SiteCheckup. It provides a variety of features, including, but not limited to:

  • Analysis of SEO issues
  • SEO monitoring
  • Competition monitoring
  • White-label SEO reports

If you want to see what this tool is all about, get started by running your first free search. This is as simple as typing your URL into the search box on the home page.

If you’re lucky, your website will receive a high score. This means that you’re doing most things right, from an SEO perspective.

Of course, this isn’t something that you should expect. There’s a good chance that you’ll need to address at least one issue within your SEO campaign. Heck, even my site fails a couple of tests and comes with four warnings. The good news is that SEO SiteCheckup shows you how to fix those issues.

With this digital marketing tool, you’ll always know where your site stands, from an SEO perspective. If you follow the advice as outlined, you can rid your site of lingering SEO campaign problems, with the hopes of pushing towards the top of the search engine rankings.


Nobody knows what the future of SEO holds. But, one thing is for sure: it remains a viable marketing strategy. One that can send your website a flood of traffic. It’s hard to get that level of traffic without one or more of the free SEO and digital marketing tools I’ve listed above.

The best thing about these 16 marketing SEO tools is that you don’t have to pay a single dime to use any of them. Each one is powerful, full of features and free to use—at least to an extent. So there’s no reason not to try any of them in the months ahead.