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Welcome to Apex52

We offer courses that aim to make you industry-ready with the right Skills. Learn modules that are taught by industry experts to help you become a highly effective professional in today’s digital age.

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01

Tally ERP 9

Learn Basic to Advanced Tally (Latest Version) – Accounting, Inventory, GST, GTA, Banking, Payroll and Manufacturing.

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By enrolling in this course you will learn :

  • Accounting basics like debits and credits that will help you understand and post entries with confidence.
  • Learn transferring account information from physical books to Tally.
  • Set up details of stock, and filter reports like availability of certain stock with particular feature.

    For example: How many laptops with i5 processor are available in your store.

  • Bank Reconciliation – Match bank statement entries with your records of bank entries.
  • Learn about implementing absolutely necessary and advanced GST topics like GST Set-Off, Reverse Charge, Goods Transport Agency and how to enter its related multiple journal entries in Tally.
  • Learn complete Corporate Payroll(Employee attendance) set up that complies with Govt. prescribed deduction rates.
  • Learn Manufacturing Process where you can arrive at cost of item you manufacture, from cost of various parts/components involved in making up of product.
  • And in between, learn to customize sales invoice number format that looks like – BN/001/19-20 and much more.
  • Learn not just to use Tally but also think of maintaining compliant bookkeeping practices.

What can you expect from this course:

This is an essential guide to Tally, which means, you’ll learn all core and essential concepts used on day to day basis.

Think of this course as a solid foundation to Tally.

You will be able to learn advance topics on your own and effortlessly.

02

Adobe Photoshop 

Master Photoshop CC 2020 without any previous knowledge with this easy-to-follow course.

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This is the ultimate Photoshop training course that will take you from absolute beginner to proficient Photoshop user in no time at all.

Learn how to use the program with ease while having fun!  

My approach is simple: we focus on real world cases and I present the best techniques that require minimal effort yet produce maximum results. All my content is focused on getting the job done in the least amount of time possible. I’ll be using the latest version of the program – Photoshop CC 2020, but all the content is explained for all users, no matter what version you have installed. Photoshop Elements is not compatible with this course.   

What will you learn?  

  • Get the best Photoshop version  

  • Customize the program to best suit you  

  • Create new projects and share your work  

  • Master layers and the layers panel  

  • Move, select, and edit layers  

  • Work with the Pen Tool like a pro  

  • Create and modify shapes  

  • Design flat illustrations  

  • Create and animate emojis  

  • Remove skin issues and retouch portraits  

  • Design business cards  

  • Create app icons  

  • Design cute characters  

  • Manipulate and repair photos in creative ways  

… and so much more!  

Why is this course different?  

  • Progressive difficulty: we start slow and we build our way up  

  • Tons of activities, exercises, and challenges  

  • Cheatsheets you can review to refresh your memory   

  • Learn by working, not by memorizing!  

By the end of this course you will be able to use the program with ease. You’ll feel in control as you pursue and complete more ambitious projects. Whether you are contemplating a career change, considering freelancing opportunities, or developing a personal hobby, get started today on your Photoshop journey!  

03

Adobe Illustrator

Master Adobe Illustrator CC with this in-depth training for all levels.                               

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Skills you will gain:

  • Producing vector graphics for print and screen

  • Using all the time-saving features of Illustrator and work efficiently

  • Designing logos and brand identities for clients

  • Creating vector illustrations, infographics and icons

  • Tracing scanned drawings and sketches and turning them into scalable vector graphics

  • Producing repeatable patterns for product packaging, apparels and stationaries.

 

Ready to master and create brand new work with confidence in Adobe Illustrator? Enroll on this course and let’s get started.

04

Web designing

Design Website in designing software then convert it into HTML & CSS, then transform your template into WodPress theme

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Would you like to make more money as a web developer? or maybe you want to start making money as a new web developer because it gives you a lot of free time and flexibility? Or maybe you want to start your own Web Development business? or want to work as a Web Designer and Developer at the freelancing market places?  No matter what your reason is to be a professional web developer, you’re in the right place.  No Matter how old you are and what your educational background is, that after finishing this your you will have enough knowledge to start your own Web Design and Development business or start a new career as a freelance web designer and developer. 

After finishing this course you will become job-ready and you will have the below skillset.

  • HTML and HTML5

  • PHP and WordPress

  • CSS and CSS3

  • jQuery 

  • PHP Language (basic)

05

Digital Marketing

Learn Digital Marketing to increase your skills or to expand your business. This course will help you in your career.

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1. Introduction to Digital Marketing

In this module, we will introduce you to digital marketing from the very beginning. Keeping in mind the diverse background of our students, we teach our students from the basics of digital marketing. In class we will discuss the following topics:

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing
  • Discuss the recent trends and current scenario of the industry 
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies

2. Website Planning and Creation

Businesses create a website to generate leads, increase their credibility among consumers and to deliver their marketing messages across. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, we teach you to create a website from scratch on WordPress. 

In this module, we teach you the various elements of a website and every function WordPress can perform. In class, we will walk you through all the information you need to know to build a website from the very beginning. We will teach you how to add content, install and activate plugins, and how to incorporate design elements to your website. 

3. Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however, with our teaching methods and support we make it easier for our students. 

In this module, you will learn about the various search engines and their algorithms. You will learn about the various factors in play to make a website rank first on a search engine’s result page. Our instructors will help you master the different aspects of SEO like on-page and off-page optimisation, keywords research, meta tags, meta description, link building and more.

4. Search Engine Marketing

Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. In our course, we will teach you how to carry out SEM activities via Google Ads platform.

Our instructor will take you through all the features of the Google Ads platform and its algorithm, based on which the advertisements rank on the SERP. Following this, we will train you to use the Google Keyword Planner. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV) and other such metrics.

As a part of the course module, you will learn to write a compelling ad copy, URL, ad description and call-to-action (CTA). 

5. Social Media Marketing

Social Media Marketing (SMM) involves paid advertisements on social media platforms like Facebook, Instagram, YouTube and more to drive traffic to a company’s website. In this module, you will learn to create effective social media strategies on platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Google+, Snapchat and TikTok. 

You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. In addition to this, you will also learn the various metrics involved in SMM like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM) and more.

To enhance our students’ understanding, we also provide them with multiple case studies on successful social media strategies carried out by brands and companies. 

6. Content Strategy

Content Marketing is the comprehensive strategy to attract or retain a target audience by creating and sharing relevant and valuable content; eventually to impel a profitable action. This module comprises exhaustive training sessions that delve into content marketing and its importance.

Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. Besides this, you will also learn about content bucketing and how to create a social media content calendar for a brand.  As a part of this training, we will also show you case studies on successful content marketing strategies of brands.

7. Web Analytics

Web Analytics is the study of analysing a website visitor’s behaviour. In this module, we will teach you to track and analyse a website visitor’s actions via Google Analytics.

Our instructor will take you through the entire Google Analytics interface and familiarize you with all the analytics terminology like bounce rate, page view, session time, etc. We will teach you how to optimally use Google Analytics to decode a website’s audience, behaviour and acquisition reports.

By the end of the module, you will learn how to track a website visitor down the conversion funnel and what information to extract from it.

8. Digital Media Planning and Buying

Media Planning is determining when, where and how often to advertise to maximize conversions and ROI. In this module, we teach you what media buying is and its various types. We also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc. 

We will also delve into platform-based Ad space, and media planning and budgeting. You will be adept at building an effective media planning and buying strategy by the end of the course.

9. Web Remarketing

Web Remarketing is the process of using a JavaScript tag to serve targeted ads to consumers who have visited your website or taken an action on it. In this module, we will teach you about the basics of remarketing and how to create a remarketing list.

In our web remarketing training, we will train you to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. In addition to this, we will also delve into dynamic remarketing and case studies on it. 

10. Email Marketing

In layman’s terms, email marketing is the process of using electronic mail to communicate commercial messages to a current or potential consumer. In this module you will learn about the types of emails and how to create an appealing email; essentially to drive conversion or an action from a consumer. 

Our expert instructors will show you how to build the right subscriber list and build a database by segmenting based on demographics, mode of acquisition, target group, etc. We will also equip you with email marketing tools and software to help you design attractive emails. In addition to this, we will teach you to automate emails and how to extract information from an email campaign analytics.

11. Design Essentials

To become a successful digital marketer, you need to understand the importance of the role played by design. Hence, in the module, we help you understand the aesthetics of a brand and delve deeper into the various essentials of design such as typography, colours, and themes.

With the help of case studies, we teach you the various characteristics of an ad. By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives.

12. Mobile Marketing

As the name suggests, mobile marketing is the act of promoting your business via mobile. In this module, we teach you how to promote your app, increase app installations, analyze app metrics and app store optimisation (ASO). Besides this, we teach you how to increase an app’s engagement through in-app advertising, in-app messaging and push notification. 

Another aspect of our mobile marketing training focuses on conducting mobile web analytics and mobile display advertising. 

13. E-Commerce Management

E-Commerce Management is the act of managing an e-commerce store and it’s activities to ensure a positive customer buying experience. In this module, we will delve into e-commerce, its types and how to create an e-commerce website from scratch.

We will then proceed to learn about the essentials of e-commerce business including topics like e-commerce marketing, product keyword research, inventory management, supply chain management, packaging & shipping, selling on online platforms, uploading products to an online marketplace and business processes. 

14. Online Reputation Management

Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company or individual over the internet. We begin by introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands. 

We further teach you the steps for effective online reputation management and familiarize you with the tools to do so. Besides this, we also teach you crisis management to give you a thorough understanding of ORM.

15. Adsense, Blogging and Affiliate Marketing 

We begin by familiarizing you with the terms affiliate marketing, Adsense and blogging. Through this module, you will learn how to monetize a blog or a website through Adsense and affiliate marketing. We teach you how to leverage the power of Google Adsense and YouTube Adsense to generate revenue from a website or a blog. In addition to this, you will also learn how to write creative content which is SEO friendly. 

Why Choose Us?

Companies today want to be able to use minimal resources, build sustainable solutions, and add great value to the economy at a holistic level.
To do so, most companies look at digital transformation as a way of functioning. The problem arises when our country’s education system does not equip the youth with the right, most relevant skillsets for a solid future to match industry requirements.
This is where Apex52 comes in. We aim to build an ecosystem that not only educates but also empowers the ecosystem with skilled resources to reach that vision.

– Mustafa Mala

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Our Blogs

Optimization for voice search

With the increasing use of digital assistants, the use of voice search has increased over the years. Earlier this was a small concept but now it is one of the most important topics when it comes to the online search industry. On mobile phones, Tablets and even PCs now...

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Whether you have an enquiry or just fancy a chat, we’re happy to talk.

135, Mapla House, above Sandeep Gomntak Hotel, Bazar Gate, Fort, Mumbai