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Apex52

Website Redesign & Speed Optimisation in Mumbai

If your website looks like 2016, takes six seconds to load on a phone, or cannot be edited without calling a developer, a redesign pays for itself. Apex52 rebuilds Mumbai business websites to be fast, mobile-first and easy to update, without losing the rankings you already have.

  • SEO-safe migration
  • Mobile-first rebuild
  • Core Web Vitals focus
  • Editable by your own team
  • Fixed price before we start
Client using a laptop beside a window in a bright Mumbai office
A redesign should make the site easier to run, not just prettier.

Redesign and speed work at a glance

Redesign from₹35,000 for a small business site rebuild
Speed optimisation only₹12,000 – ₹30,000 without a visual redesign
Timeline2 to 5 weeks for a redesign, 3 to 7 days for speed work
RankingsExisting URLs preserved or properly redirected so search positions are protected
Load targetUnder 2.5 seconds largest contentful paint on mobile
EditableBuilt so your team can change text and images without a developer
Talk to us+91 99878 64052

Signs your website needs a redesign

It looks dated

Small text, tiny photographs, boxed layouts and stock imagery from a decade ago. Visitors judge credibility in seconds, and an old-looking site loses enquiries it never reports.

It is awkward on a phone

Most of your visitors are on mobile. If they have to pinch and zoom, or the phone number is not tappable, you are losing enquiries daily.

It is slow

Anything over about three seconds on mobile starts costing you visitors and Google rankings. Heavy uncompressed images are the usual culprit.

You cannot edit it yourself

If changing a price or a phone number means emailing a developer and waiting a week, the site will simply go stale.

It does not generate enquiries

Often the problem is not traffic but structure: no clear action, no proof, contact details buried, and forms nobody tests.

Search rankings have slipped

Slow pages, thin content and missing structure all pull rankings down. A redesign is the right moment to fix all three together.

It is not secure

No SSL certificate, old WordPress and abandoned plugins. Browsers now warn visitors about this directly.

Nobody knows how it was built

No documentation, unknown logins, mystery plugins. A rebuild on clean foundations is usually cheaper than untangling it.

Redesign and optimisation pricing

Indicative investment. Every project is quoted at a fixed price after a scoping call so there are no surprises.

ProjectScopeIndicative investment
Small business redesignUp to 8 pages, mobile-first, new structure and content layout₹35,000 – ₹65,000
Corporate redesignUp to 20 pages, service architecture, blog, forms and integrations₹65,000 – ₹1,50,000
E-commerce redesignStore rebuild with catalogue, checkout and payment migration₹90,000 upwards
Speed optimisation onlyImages, caching, scripts, fonts and Core Web Vitals, no visual change₹12,000 – ₹30,000
Mobile responsiveness fixExisting design made properly usable on phones₹10,000 – ₹25,000
SEO-safe migrationMoving platforms or domains without losing rankings₹15,000 – ₹40,000
Content restructuringRewriting and reorganising pages around what customers search for₹12,000 – ₹45,000

Hosting, domain, premium plugins and photography are separate and shown at cost. GST applies.

How a redesign protects your rankings

  1. Record what you haveWe export your current URLs, page titles and search rankings before touching anything, so there is a baseline to compare against.
  2. Keep what worksPages that already rank keep their URLs and their content intent. Nothing that earns you traffic gets quietly deleted.
  3. Rebuild the structureContent reorganised around what customers actually search for, with proper heading structure and internal linking.
  4. Redirect everything elseAny URL that must change gets a permanent redirect to the closest equivalent page, mapped one by one rather than dumped to the homepage.
  5. Launch, then verifySitemap resubmitted, Search Console checked for crawl errors, and rankings monitored for four weeks afterwards.

What actually makes a website fast

In practice, most slow Indian business websites are slow for the same three reasons. Photographs uploaded straight from a phone or camera at three or four megabytes each, when a properly compressed version at under two hundred kilobytes looks identical on screen. Too many plugins, each adding its own scripts and stylesheets to every page. And no caching, so the server rebuilds the same page for every visitor.

Fixing those three usually takes a site from six seconds to under two. Beyond that we look at font loading, render-blocking scripts, image dimensions to prevent layout shift, and lazy loading for anything below the fold. We measure before and after with the same tools Google uses, and show you both numbers.

Redesigning without losing what already works

The most expensive redesign mistake we see is a beautiful new site that quietly loses half its search traffic, because URLs changed with no redirects and pages that used to rank were deleted or merged. Traffic drops, nobody connects it to the redesign for two months, and by then recovery is slow.

That is why our process starts with an inventory rather than a design. We record what ranks, what gets visited and what generates enquiries, and treat those as constraints on the new design. A redesign should add to what works, not replace it blindly.

Redesign and speed questions

How much does a website redesign cost in Mumbai?

A small business redesign of up to eight pages typically costs ₹35,000 to ₹65,000. A corporate redesign up to twenty pages runs ₹65,000 to ₹1,50,000, and e-commerce rebuilds start from ₹90,000. Speed optimisation without a visual redesign is ₹12,000 to ₹30,000.

Will a redesign hurt my Google rankings?

It should not, if it is done properly. Apex52 records your existing URLs and rankings first, keeps ranking pages intact, maps permanent redirects for anything that must change, and monitors Search Console for four weeks after launch.

How long does a website redesign take?

Two to five weeks for most business sites, depending on page count and how quickly content and photographs are ready. Speed-only work takes three to seven days.

Why is my website so slow?

Usually oversized images, too many plugins and no caching. Those three account for the majority of slow Indian business websites, and fixing them typically takes load time from around six seconds to under two.

Can you just make my existing site faster without redesigning it?

Yes. Speed optimisation is offered as a standalone service with no visual change, covering image compression, caching, script and font loading and Core Web Vitals.

Will I be able to edit the new website myself?

Yes. Sites are built so your team can change text, images, prices and pages without a developer, and we train you at handover.

Do I need to change hosting?

Not necessarily. If your current hosting is reliable we will work with it. If it is genuinely holding the site back we will say so and explain the difference it would make, but the hosting account stays in your name either way.

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Get a free speed and design review

Send us your website address on WhatsApp at +91 99878 64052. We will send back your mobile load time, the biggest issues we can see, and what a rebuild would cost.

Apex52, Office No. 104, 1st Floor, Sujata Chambers, Katha Bazaar, near Masjid Station (W), Mumbai 400009 · inbox@apex52.com